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Best known for The Stormlight Archive, Mistborn, and for finishing Robert Jordan’s The Wheel of Time, I’m now also known for having the highest-funded campaign in Kickstarter’s history for four books I wrote during the quarantine. I’m Brandon Sanderson, a bestselling fantasy author. “My goal in all of this,” Sanderson said, “is to see what’s possible. Sanderson’s intention, he said, was exactly that: to create more options, for readers and for writer.
BRANDON SANDERSON BOOKS SERIES
“If you’re known for a romance series between a guy and a robot on some planet, that’s so specific that it might just be something you publish to your fans.” Some subgenres are so niche that it may not make sense to release them in the mass market, McLean added. “It’s just the way sophisticated authors in genres manage their business.” “There’s a lot of hybrid publishing out there that is just happening quietly in the background,” McLean said. And there are certain genres, like romance, science fiction or fantasy, where self-publishing e-books remains common for signed authors. Colleen Hoover, a novelist who has three books on the New York Times best-seller list this week, continued to self-publish long after she became a hit maker. took that route with his second book, “Liberal Privilege,” after releasing his first book, “Triggered,” with an imprint of Hachette. Other high-profile writers occasionally self-publish. “What I can do with the Kickstarter,” he said, “is I can say, ‘hey, if you really want to have more, we will give you more.’” If they don’t have competition, they will stop innovating.” But I think that in the long run, Amazon being a monopoly is actually bad for Amazon. “I don’t want to present this as ‘Brandon versus Amazon.’ Amazon’s great. “If Amazon’s grip on the industry is weakened, that’s good for the publishers - they are very much under Amazon’s thumb right now,” Sanderson said. Amazon sells more than half the printed books in the United States, but it is even more powerful in e-books and audiobooks, which account for 80 percent of Sanderson’s sales, he said. First, he wanted to see what it might look like to poke a little hole in Amazon’s dominance. One of his goals for this project, Sanderson said, was to experiment. What makes him successful is his ability to appeal directly to his own fans, who may not necessarily want to buy work by somebody else.
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He also has no plans to use his company to publish other authors, he said.
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He is published by Tor, which is part of Macmillan Publishers, and Delacorte Press, an imprint of Penguin Random House, and he has a book scheduled for publication later this year with each of them. Sanderson emphasized that he was not leaving traditional publishers, in part because he wants to be sure that bookstores can continue to have his work in stock. “For a lot of authors, this would be a bad idea because there’s a lot of management.” “I am an artist who was raised by an accountant and a businessman,” Sanderson said in a phone interview from his office in American Fork, Utah. He also has a warehouse in Pleasant Grove, Utah, a short drive from his house. To that end, Sanderson has built a company, Dragonsteel Entertainment, which employs 30 people including a marketing director, concept artist, continuity editor and human resources director. Printing thousands of copies of physical books, then storing and distributing them, is expensive and onerous. Someone else has to proofread the manuscript, then proofread it again. Someone has to register the ISBN number and file for copyright. Fundamentally, most authors want to write books, not run a publishing house.īooks require editors, designers and lawyers. In 2019, he said, he was on the road for 111 days.īut self-publishing on the scale Sanderson is proposing is an enormously complicated proposition.
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Like many authors of science fiction and fantasy, he has spent a lot of time in conventions and interacting with his audience. He has sold 20 million print, audio and e-books, Sanderson said, including titles such as “Rhythm of War,” an epic fantasy novel about a coalition of humans resisting an enemy invasion. Part of why this project has worked for Sanderson, McLean said, is his unique relationship with his fans.
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